You’ve probably heard that Marrakech is well-known for its souks and local artisans, but do you know the stories and origin behind it? Or how much influence it has on the locals daily life? On this private city tour, you are in for a cultural treat!
Discover cultural highlights & their local relevance
What you can expect
Marrakech is full of culture and folklore, and on this private tour, your local host is going to take you to discover more about its souks and artisans.
Through your local host’s storytelling skills and different stops, you’ll fully submerge yourself in the culture of Marrakech and dive into the subject of your tour, souks and artisans. Discover cultural traits around the souks and its local artisans and how they have shaped Marrakech, from past to the present. Because isn't culture what makes a city truly special?!
As you embrace the local culture, its traditions, beliefs, customs, stories, and legends, you’ll see Marrakech from a different perspective. Take your experience to the next level and follow your local host to Rahba Kedima where you’ll check out spots relevant to the culture such as the Souk des teinturiers, Al Nour cooperative, and Jemaa el-Fna. As you go from stop to stop, you’ll see how the culture of Marrakech is in every corner blending in perfectly with the local life.
The local hosts are natural storytellers, each with a different background ranging from history to art. They can't wait to share some of their unique stories and personal anecdotes with you! Feel like changing the route a bit? No problem, the hosts will be happy to personalize the tour to your wishes and make their Marrakech, your Marrakech!
Choose your local
Get to know these 13 passionate locals, each bringing unique perspectives and talents. Choose your favorite, check their availability, and book to create an unforgettable adventure tailored to you.
Omar
Youth & knowledge
4.8451 reviews
العربية・English
Jaouad
Berber Tour guide
5.0
English・Español・Français
Redouan
The Medina Expert and Historian
4.8271 reviews
English・Français・العربية
yatto
Tour leader, local tour guide
5.0
العربية・English・Français
ELHOUSSAINE
Nomad always
4.630 reviews
العربية・English
Adil
The History, The Story, and The Art
4.9421 reviews
English・العربية
Jaafar
The history and the story
4.8293 reviews
العربية・English・Français・Italiano
Lhoussaine
Berber foodie
5.0
العربية・Deutsch・English・Français
Ouidad
Architecture Enthusiast
4.9256 reviews
English
Mohamed
A Journey Through Art, History, and Culinary Delights
4.9188 reviews
English・العربية・Español
El Hassan
Local tour guide
4.754 reviews
English・Français・العربية
Hassan
The Mountains Wanderer & Marrakech market secret places
4.873 reviews
English・Français
Mohamed
The Foodie Artist
4.972 reviews
English・Français・Italiano・العربية
This is the plan
Check out the plan below to see what you'll get up to with your local host. Feel free to personalize this offer with the host of your choice.
Meeting point
Meet at In front of Le Tanjia Restaurant on the Mellah square - Marrakech to start your journey
Itinerary
This is what our experience could look like, but it’s not set in stone! Once you book, you can chat directly with your host to make small tweaks to suit your preferences.
Culture of the City
On this private tour, you’ll experience and discover Marrakech through its culture. Whether it’s focused on a tradition, a special part of town with a story to tell, cultural beliefs, or around a cultural activity that shaped the city into what it is - this tour will be a cultural awakening you can’t miss!
Souks and Artisans in Marrakech
Your tour will focus on the souks and artisans, a very important cultural subject in Marrakech. Thanks to your local host, you’ll learn and see how these souks and its artisans made an impact in Marrakech, making you experience the city from a different perspective.
Cultural Highlights
As you deep dive into the subject of your tour, you’ll make stops to visit unique spots that will give you a full picture of the city. Visit Souk des teinturiers, Al Nour cooperative, Jemaa el-Fna, and more and see how these cultural highlights are part of the local life but have so much history behind them!
Storytelling Journey
As you discover the cultural side of Marrakech, you’ll be able to embrace it thanks to the amazing stories and storytelling skills of your local host. Feel free to ask any questions and feel as if you are relieving history in the present time.
Make it yours
Want to tweak the itinerary? Book directly & chat afterwards with your host to adjust highlights, skip stops, or make small changes to fit your preferences.
Book risk-free: Cancel within 24 hours for a full refund.
Need something special? Personalize your experience for more time, alternative locations or a completely tailored plan.
Flexible cancellation policy
Feel confident booking
Cancel within 24 hours for a full refund. Even up to 7 days before your experience, you’ll receive a refund, minus the service fee.
Change of plans?
Reschedule your experience to a date and time that works best for you.
Loved by travelers worldwide
Simple and flexible – your plans, your way.
Reviews from guests
Guy🇵🇹 Portugal
(About local )
18 April 2025
My family and I had a wonderful stroll through the hustle and bustle of Marrakesh. Never having been there I was a bit wary of what it would be like but Mohamed immediately put us to ease with his friendly conversation and interesting facts. He spoke often to our daughters and included them in games and trivia about Morocco. We passed live film sets, all sorts of markets and stalls and had a lovely coffee break so the girls could replenish their energy. Mohamed was full of tips and recommendations. We booked him in the morning which was a great thing because we had a full afternoon to back track to things we passed that needed further exploration and to visit some of the many recommendations he had. 10/10 would do again. A lovely initiation into Marrakesh
Eva
(About local )
17 April 2025
This was our first time in Morocco, with two small children in tow. I wanted to get comfortable in the Medina with an expert before spending time there solo, and I'm so glad we chose Ouidad for it. Her communication was great from the start; I asked if she could make the tour more "child-friendly", focusing on interesting things to see and do rather than history and architecture. Ouidad accommodated us completely and made it an unforgettable time together; I genuinely felt so happy to be spending the time with her, and she made it fun and interactive for the kids. I can't recommend her enough; she is so kind, friendly, knowledgeable, intuitive and funny! Thank you so much and if we are in Marrakech again, see you then.Best part of our holiday in Marrakech!
Unknown
(About local )
17 April 2025
Ouidad displayed profound knowledge of the subject and was an excellent tour guide. The two and half hours we spent with her flew by because we were having such a great time. Would definitely recommend having her as a tour guide! An Amazing Experience
Percy🇪🇸 Spain
(About local )
15 April 2025
We had the loveliest time with Ouidad. She went out of her way to explain culture and architecture, and allowed us to learn a lot about Moroccan culture. Cannot recommend this tour and Ouidad enough! She also helped us shop for fair prices and learn about the products as well. Amazing experience! AMAZING! WE LOVE OUIDAD!
Amy and mike🇺🇸 United States
(About local )
15 April 2025
Adil was a fantastic guide! We did a guided tour through the souks and learned so much! He personalized our tour and even helped with haggling for a rug (quite an awesome experience). He was very attentive and I would highly recommend him early in your trip as he will help with other things you may like to do.Excellent!!
Craig🇬🇧 United Kingdom
(About local )
14 April 2025
First time visitors to Marrakech, we only had a couple of full days to enjoy the city and wanted to make the most of it. I cant think of a better way to do it than spend a few hours in the company of Redouan. He is friendly and will go out of his way to make sure you see the best, We wanted to focus on the souks and we didnt come back empty handed. Redouan took us on a brilliant tour, made sure we were looked after and saw us safely to a taxi to take us back to our hotel. Amazingly we bumped into Redouan the next day at Medersa Ben Youssef and was happy to point out some interesting facts!! Highly recommend.
Maarten
(About local )
11 April 2025
Adil is een heel vriendelijke man met een vlotte babbel. Hij wisselt het geven van informatie af met ook wat rustige momenten. Zeker een aanrader met kinderen.Aangename en leerrijke rondleiding
Catherine
(About local )
10 April 2025
Before Marrakech entices you into the souk must have experience, let Redouan get you started! Rich with Moroccan history and culture along the way, Redouan will give you tips on fast routes to navigate the souks, what to avoid, and authentic shops that the locals know well. Highly recommended. It will not disappoint!Fantastic souk artisans tour!
Latona
(About local )
8 April 2025
We have just had the most fantastic tour with Ouidad. She is knowledgeable, great fun and amazing company. The pharmacy visit was so interesting and the bartering in the Soux great fun. Highly recommended. Fantastic tour
Lindsey
(About local )
6 April 2025
We had a fantastic tour with mohammed. He is knowledgeable and engaging. We learned so much from him and thoroughly enjoyed talking to him about our lives and his as he navigated the labyrinth of the souks. His friendly style was great for our 10 year old son. He really seemed to know how to interact with the children too. He gave us great tips on places to eat and visit. Can't rate this experience high enough and would absolutely recommend Mohammed to anyone who wants some local knowledge thrown into their trip around the amazing Medina. Knowledgeable, engaging and informed.
Megan🇨🇦 Canada
(About local )
31 March 2025
Abdil was great - he provided an informative and interesting tour, tailored to our specific interests. The tour was the perfect amount of time. Highly recommend!Great tour - knowledgeable tour guide!
Sue and Jim🇬🇧 United Kingdom
(About local )
30 March 2025
We had an interesting walk through the Medina, the convoluted passages and the souks. Redouan gave us interesting insights into the history and culture of the area. He took us to several artisan workshops and introduced us to the owners - it was nice to have some personal contact, which would have been more difficult on our own. He was helpful and patient when it came to photography (a particular interest of ours) and was generous with his time; we did not feel under any pressure to rush. Having had this introduction to the souks, we felt much more confident to go back on our own on another occasion. We were pleased to have had this experience, and are very happy to recommend Redouan as a professional and thoughtful guide. Thank you!Medina and Souks with Redouan
Nathalie🇧🇪 Belgium
(About local )
25 March 2025
Guide très sympathique, prend son temps, nous amène dans des coins inconnus. Belle découverte. Merci Redouan!Belle expérience des souks avec Redouan
Teresa🇬🇧 United Kingdom
(About local )
24 March 2025
Adil was a great guide, he was friendly and knowledgeable and gave us a great experience of Marrakech. He also had good recommendations of where to eat, he was at the meeting point before we arrived, we enjoyed our mint tea with him as he explained where we were going to go. We had a great time and we would highly recommend him as it's much more rewarding than trying to navigate the souks by yourself. Thank you Adil
Teresa and Rebecca Great tour of the souks
Unknown
(About local )
21 March 2025
Redouan is a knowledgable and very engaging tour guide. He helped us navigate the exciting, yet often confusing Souks of Marrakech. He showed us some hidden gems of the Souks and taught us about the fascinating history of the place.Excellent tour guide of the Souks
Tina
(About local )
14 March 2025
We had a lovely time with Redouan. He had great knowledge of Marrakech and showed us parts of the souks we would never of found ourselves. We stopped for Moroccan coffee and street food and even squeezed in some shopping. Redouan met us at our Riad as we were not confident in finding our way round and gave us hints and tips on how to navigate our way round alone. Fantastic memories created. The Best Experience
Paul B.
(About local )
13 March 2025
Redouane was a genial and thoughtful guide. He acted on our suggestions as to what we wanted to see, took us to artisans, and was knowledgeable on history.Artisans in the souks
Kirsten
(About local )
8 March 2025
My mom and her friend had a really nice tour with Redpuan, he showed them the souks and the artisians and all the beautiful spots of Marrakech. I would highly recommend this tourguide Redouan❤️Great tour!! ❤️
Pien
(About local )
5 March 2025
We had a very pleasant time with Redouan! He showed us the hidden gems and knew so much about the city. We recommend him! Great time!
Louise
(About local )
4 March 2025
For our first day in Marrakesh we booked Adil as our guide. He was exceptional. Very knowledgeable, very kind, very polite and great fun.
He showed us around the Souks, taught us the art of haggling, gave really interesting information on history and architecture.
He was an excellent guide who is very proud to show you around his city. And was great company throughout our time with him.
Highly recommend AdilExcellent
Becky
(About local )
4 March 2025
Redouan was great tour guide. He took particular care to find out what we wanted to see and tailored it around our requests! Highly recommended this tour.Brilliant tour
Sue🇬🇧 United Kingdom
(About local )
27 February 2025
Hassan was fun, he has experience and knowledge of the area. Was a good insight for our first day to get our bearings of the very lively Souks area.
Showed us how things were made before going into the shops , was great to see the locals with their craft.Great guide
Una
(About local )
24 February 2025
Jaffar was v knowledgeable and understandably proud of his home city. He was able to adapt the tour to our needs Relaxed informative tour
Kate
(About local )
24 February 2025
We had a 2.5hr tour of the souks with Omar & it was great! Learned lots about the traditions & history of the souks, Omar was very knowledgeable & obviously very proud of his city. Would highly recommend!Great souks tour
Natalia
(About local )
9 February 2025
Hassan was great to communicate with! He arranged our sight seeing last minute and was very flexible with the itinerary we wanted. We never felt rushed and it great to have someone who knows the areas for safety. Would 100% recommend and definitely book again. Knowledgeable and friendly guide
Marie 🇦🇹 Austria
(About local )
6 February 2025
We had an incredible Medina tour in Marrakesh with Mohamed! He took us through the vibrant souks of the Medina, showing us hidden gems we would have never found on our own. His knowledge of the history, culture, and craftsmanship of the city was impressive, and he introduced us to some amazing local artisans and shops. The experience felt authentic and immersive, not just a typical tourist tour. If you want to explore Marrakesh beyond the usual spots and discover its true essence, Mohamed is the perfect guide. Highly recommended Medina tour
Eveline
(About local )
1 February 2025
We booked two tours with Mohamed; one through the Souks and 'Marrakech by night'.
The contact upfront was quick and clear.
Right on time Mohamed was waiting for us at the meeting-point.
The tours were amazing! Especially the one through the Souks.
Mohamed speaks multiple languages, his English was perfect!
The tours were a nice blend of information, sightseeing and showing us the hidden places without rushing.
He followed our pace and even made excellent photo's of us whilst holding our bags 🙃👌
Meanwhile had a nice chat about a lot of things and we had a good laugh as well!
Thank you Mohamed for making our time in Marrakech extra great!!
We really enjoyed our tours together and hope to see you again someday!
Saludos y groetjes uit Nederland
Bojoura and Eveline 😃Magnificent!!
kd5d4qdk67
(About local )
14 January 2025
Mohamed was very nice and smiley and speaks multiple languages. He started the tour off with some insights into Morocco and Marrakesh in old medina which was interesting.
We also saw a lot of the souks and the metal part of Marrakesh was our favourite part, however after being taken to lots of touristy shops which were very expensive we got a bit annoyed. We were taken to a shop where they sell spices and the total was €80, we only bought a few bags of 100g. Other shops were selling spices for 1/3 or even 1/2 the price.
We were offered towards the end of the tour to taste some olives, which isn’t really food as most of the group didn’t eat olives. Even though the tour ad mentioned food, olives weren’t what we were expecting after travelling all morning and day.
Overall he was kind and friendly, but the shops he will take you to are very expensive and almost felt like a tourist trap.
I think for what we payed he could have told us more about how things were made/history behind what we saw.Friendly but a took us to expensive shops
gzc8cxrdk6
(About local )
7 January 2025
Adil was the perfect guide for our first day in Marrakech! He shared incredible insights about the city’s history and culture, showed us a mix of famous landmarks and hidden gems, and gave us great tips for exploring on our own. Friendly, knowledgeable, and attentive, Adil made our introduction to Marrakech unforgettable. Highly recommend!Fantastic day in Marrakech with Adil
emily🇬🇧 United Kingdom
(About local )
7 January 2025
Omar was the best tour guide we could have asked for!
Lots of interesting sights and facts, and the best food and party recommendations
Thank you Omar Best tour guide
Ali🇬🇷 Greece
(About local )
6 January 2025
We booked a souk shopping tour with Hassan and had communicated with him before booking it (to understand what the tour would entail as we had specific shopping needs). Two days before the tour we received a note from Hassan asking for our hotel details for pickup. On the morning of the tour, another man- not Hassan- came to collect us. He told us Hassan had an issue and couldn't make the tour. Things happen, we accepted it.
It became clear that there had been almost no communication between Hassan and this other guide.
The tour did take us to some stores but for the most part was way less shopping and more sightseeing. However we didn't get a whole not of information and details, just random bits of info. If it had been a sightseeing tour filled with facts and stories we wouldve been annoyed that it wasn't shopping, but at least we would've learned something. In this case, it was n either. I will say the guide was a very nice man though and did try to give us what we wanted but just wasn't prepared or equipped to.
When we got dropped back at our riad, we gave him a tip which his mistook as payment for the tour and told us it was too little. Turns out, no one had communicated with him that the tour had been paid for (by the way charged 40% more than what the local going rate is) and we had an awkward five minutes trying to convince him we weren't trying to rip him off. It got sorted but it was a unfortunate end to an already disappointing day. He also mentioned that Hassan had told him a few days ago that he wasn't doing the tour which means when Hassan emailed us for address, he already knew and didn't communicate it.
Not what we were expecting
Tim🇬🇧 United Kingdom
(About local )
4 January 2025
Oiudad is such a lovely tour guide. So informative and friendly. The whole family loved it and made our first day in Marrakech so special. Thanks so much Great tour
Kelly 🇸🇪 Sweden
(About local )
24 December 2024
Mohamed was so great. This was the 1st time I have ever used Withlocals. I will now do in every city I travel to. It was exactly what you should do on your 1st day in the city. He was knowledgeable, very pleasant and patient. He gave us a great introduction to the markets, food and culture.
Dorte🇩🇰 Denmark
(About local )
21 December 2024
Omar showed us the Medina and generously shared his knowledge with us. He adapted the activity to our wishes and the tour was the perfect starting point for our holiday in Morocco introducing us to the Moroccan way of life as well.Perfect introduction to Marrakesh
Dani
(About local )
9 December 2024
We had an incredible experience on Adil’s tour of Marrakech! Adil has a deep knowledge of the city’s history and culture, which he shared with us in a way that was both engaging and thought-provoking. He encouraged us to interact, ask questions, and truly immerse ourselves in the experience, making the tour much more meaningful.
One of the highlights was going shopping with Adil. We felt completely safe navigating the bustling markets, and his expertise was invaluable. He guided us with confidence and helped us negotiate and purchase two stunning Persian rugs we absolutely love. His patience and insights made the entire process enjoyable and stress-free.
Adil’s passion for Marrakech shines through in everything he does, and we couldn’t recommend his tour more highly. If you’re visiting the city, do yourself a favor and book with Adil—you won’t regret it!A fantastic tour of Marrakech
Chiara
(About local )
3 December 2024
Our tour with Redouan through Marrakesh Souk was fabulous. Warm and highly knowledgeable, he went beyond an ordinary tour. He customised our tour based on our needs and requests, showing us the best hidden gems and local artisan products, ensuring we felt at ease at every stop. Beside the shopping, he shared insights about Moroccan culture and history. Highly recommended.An unforgettable Souk Experience
Henry🇳🇿 New Zealand
(About local )
2 December 2024
A fantastic day from start to finish. Ouidad was really knowledgeable, friendly and had a great sense of humour. Loved our local experience with her. Thanks again 😊Great day exploring with Ouidad
rdemooij🇳🇱 Netherlands
(About local )
22 November 2024
Our guide Elhoussaine led us through the souks of Marrakesh. It was a great success. Elhoussiane knows Marrakesh well and told great stories about the customs and habits of its inhabitants. It was nice not only to get standard information, but also to walk the uncommon paths. We can highly recommend Elhoussaine as a guide!Great guide!
Rachel🇬🇧 United Kingdom
(About local )
17 November 2024
We had a great time with Redouan - thank you for your generosity in sharing your knowledge. amazing cultural and historical expert
Jane🇬🇧 United Kingdom
(About local )
12 November 2024
We absolutely loved our tour with Adil! A true adventure into the hidden gems of Marrakech that took us to places (and people) we would never have found on our own. We had so much fun and learned so much about the beautiful city. Thank you for such a wonderful, personal experience Adil - we hope to see you again on our next trip!
Sara
(About local )
12 November 2024
A huge thank you to Mo, an absolutely brilliant guide who had a great knowledge of the area and made our experience of the souks an unforgettable one. We would most certainly have got completely lost without him guiding us around and would have missed out the sights and sounds of real life in Marrakech. Amazing!
Filipa
(About local )
5 November 2024
The Medina and its souk could be anywhere eles, regarding the products found there.
Hassam was whom made our experience in marrakeche an authentic and worth one. We were able to learn about local traditions and Hassam also showed us the more authentic marrakech.
We got to learn a lot and to visit the off track artisans. The true artisans as we felt we were a bit a "made in chine" commerce in the souk. Thanks to Hassam we found out which and why some traditions were still in use, and the the real and authentic products.Hassam made our trip worthwhile
Pol 🇧🇪 Belgium
(About local )
3 November 2024
Redouan nous a apporté tout ce que nous souhaitions. Guide compétent, sympathique et attentionné.
Anna
(About local )
29 October 2024
we had a great time with El Hassan - found out about all the crafts and kept our two children thoroughly engaged! Great tour. Excellent tour
Unknown
(About local )
29 October 2024
Great tour. Tailored perfectly for us and our two children- 9 and 12. El Hassan was friendly and spoke great English. We would never have visited the places we did if we weren't on a tour. Throughly reccomend! Excellent tour
Aimee🇬🇧 United Kingdom
(About local )
23 October 2024
We had an incredible cultural experience with hassan. He adapted our tour and made it a personal experience, we loved hearing and exploring the ‘real’ Marrakesh. We were shown parts of Marrakesh we never would have been able to explore on our own and having hassan there; someone who was born and raised in the souks he made us feel so comfortable and welcome while we delved into the hidden and magical depths of this vibrant city. We were shown so many different processes of handmade authentic produce of Marrakesh from hand chiseled mosaic tiles to leather tanners and beyond as well as learning its origins and its deep history surrounding each item and place. We would highly recommend choosing Hassan as your tour guide - you won’t be disappointed 🥰 Amazing experience!!
Patrick🇺🇸 United States
(About local )
18 October 2024
Great experience
Adil was a fantastic guid. He was on time, meeting us at our Riad and was filled with enthusiasm for Marrakech and Morocco. He provided exactly what we were looking and helped us learn more about the Moroccan carpets and buying experience.
I recommend Adil and am sure you will have a good experience.
Thank you Adil!Great Experience
W🇧🇪 Belgium
(About local )
13 October 2024
Redouan is een vriendelijke gids die ons de ambachten in Marrakech heeft laten zien.
Hij bracht ond naar plaatsen waar we anders nooit gewandeld zouden hebben, het was zeker de moeite om eens te zien.
Maar net zoals bij onze toer de dag voordien (andere gids van Withlocals) geven we ook hier de waarschuwing; Weet dat bijna alles wat je in de souks koopt en ziet, niet echt is!
Ook hier wordt je naar winkels geleid waar de gids veel commissie ontvangt op de (daardoor veel te dure) items die je koopt.
Wij zijn dit pas na de toer te weten gekomen en dat heeft bij ons toch een negatieve indruk nagelaten.Vriendelijke gids
Graham🇬🇧 United Kingdom
(About local )
12 October 2024
Very knowledgable and enthusiastic. We got to see places we would never have seen on our own. The time went so quickly. Happy to recommend. Great souk experience
Alison🇨🇭 Switzerland
(About local )
8 October 2024
We had a fantastic experience exploring the souks and artisans of the city with Hassan. The tour was engaging, informative, and perfectly tailored for families. Hassan was knowledgeable, friendly, and made the experience enjoyable for both adults and children. Highly recommended!Wonderful tour of Marrakech
Withlocals experiences
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Private & personalizedNo strangers, just you. Fully customize your trip to your needs.
With a local expertFrom historical facts to the most up-to-date health regulations.
Without the crowdsExperiences designed to take you away from the crowds towards authentic local spots.