Experience hosted by SZE TIONG, Adriana Vivian & other locals
Private Tour
Carbon Neutral
You’ve probably heard that Milan is well-known for its fashion & design, but do you know the stories and origin behind it? Or how much influence it has on the locals daily life? On this private city tour, you are in for a cultural treat!
Destination
Milan, Italy
Category
City Highlight Tours
Duration
3 hours
Transport mode
Walking tour
Available languages
English, Español, Italiano, 中文, Português, Français
Included
Private Guide
All Withlocals Tours are Carbon Neutral
Excluded
Entrance to attractions
Local transportation
6 reasons to book this tour
Can be 100% customized to your wishes
Get to truly embrace the culture of the city
Learn about fashion & design in Milan
Connect with a knowledgeable local
Hear fascinating stories and insights
Discover cultural highlights & their local relevance
What you can expect
Milan is full of culture and folklore, and on this private tour, your local host is going to take you to discover more about fashion & design.
Through your local host’s storytelling skills and different stops, you’ll fully submerge yourself in the culture of Milan and dive into the subject of your tour, fashion & design. Discover cultural traits around fashion & design and how they have shaped Milan, from past to the present. Because isn't culture what makes a city truly special?!
As you embrace the local culture, its traditions, beliefs, customs, stories, and legends, you’ll see Milan from a different perspective. Take your experience to the next level and follow your local host to Centro Storico where you’ll check out spots relevant to the culture such as Cavalli e Nastri, Roberta e Basta, and the Armani Flagship Store. As you go from stop to stop, you’ll see how the culture of Milan is in every corner blending in perfectly with the local life.
The local hosts are natural storytellers, each with a different background ranging from history to art. They can't wait to share some of their unique stories and personal anecdotes with you! Feel like changing the route a bit? No problem, the hosts will be happy to personalize the tour to your wishes and make their Milan, your Milan!
Choose your local
Get to know these 4 passionate locals, each bringing unique perspectives and talents. Choose your favorite, check their availability, and book to create an unforgettable adventure tailored to you.
SZE TIONG
The Slow Fashion Advocate
5.069 reviews
English・Italiano・中文
Adriana Vivian
Adriana
5.011 reviews
English・Español・Italiano
Sara
The Fashion Stylist
4.9177 reviews
English・Italiano・Português
Francesca
The Historian Lover
4.9478 reviews
English・Français・Italiano
This is the plan
Check out the plan below to see what you'll get up to with your local host. Feel free to personalize this offer with the host of your choice.
Meeting point
Meet at In front of Tearose Boutique - Milan to start your journey
Itinerary
This is what our experience could look like, but it’s not set in stone! Once you book, you can chat directly with your host to make small tweaks to suit your preferences.
Culture of the City
On this private tour, you’ll experience and discover Milan through its culture. Whether it’s focused on a tradition, a special part of town with a story to tell, cultural beliefs, or around a cultural activity that shaped the city into what it is - this tour will be a cultural awakening you can’t miss!
undefined in Milan
Your tour will focus on fashion and design, a very important cultural subject in Milan. Thanks to your local host, you’ll learn and see how undefined made an impact in Milan, making you experience the city from a different perspective.
Cultural Highlights
As you deep dive into the subject of your tour, you’ll make stops to visit unique spots that will give you a full picture of the city. Visit Roberta e Basta, Cavalli e Nastri, and more and see how these cultural highlights are part of the local life but have so much history behind them!
Storytelling Journey
As you discover the cultural side of Milan, you’ll be able to embrace it thanks to the amazing stories and storytelling skills of your local host. Feel free to ask any questions and feel as if you are relieving history in the present time.
Make it yours
Want to tweak the itinerary? Book directly & chat afterwards with your host to adjust highlights, skip stops, or make small changes to fit your preferences.
Book risk-free: Cancel within 24 hours for a full refund.
Need something special? Personalize your experience for more time, alternative locations or a completely tailored plan.
Flexible cancellation policy
Feel confident booking
Cancel within 24 hours for a full refund. Even up to 7 days before your experience, you’ll receive a refund, minus the service fee.
Change of plans?
Reschedule your experience to a date and time that works best for you.
Loved by travelers worldwide
Simple and flexible – your plans, your way.
Reviews from guests
Nicoletta🇦🇺 Australia
(About local )
21 July 2025
We absolutely loved our tour with Sara in Milano! The whole process was super easy from booking to chatting in the app, everything was smooth and well-organised. What I really appreciated was how flexible it was; we could tailor the tour to suit our interests, which made it feel like we were just exploring the city with a local friend.
My friend and I did Treasures Tour, a mix of fashion, history, and shopping (with a Caffè Crema and Prosecco break thrown in!) and it was brilliant. Sara is incredibly knowledgeable, an excellent communicator, and so generous with her time. She knows exactly where to go and in what order to make the most of your time, which is such a bonus when you’re visiting a big city like Milano.
We bought, bags, belts, clothes and swimwear. Saw amazing architecture and fashion museums.
It was great value and such an enjoyable way to discover the fashion district and beyond. Highly recommend and would absolutely book with her again!Highly Recommend
Kerry Allesandra🇦🇺 Australia
(About local )
19 July 2025
Adriana contacted us beforehand to help custom our experience and she delivered. Learnt so much about the local scene and history of fashion in Milan. Fun and informative! An afternoon well spent.Informative Local Fashion
Annie
(About local )
18 July 2025
My daughter loves to sew and wanted a tour of Milan’s fashion district. So many of the tours looked like shopping events, so I randomly picked this one with Sara. What a find!
Sara was not only knowledgeable, prepared and enthusiastic— she was INTERESTED in what we wanted to know more about. The result was a gripping 3-plus-hour tour that put us in the heart of the fashion industry.
She had the perspective of a model, a historian, a marketing pro and a personal shopper. The result was a rich understanding of the business of fashion and what makes it tick.
We saw places where major shows occurred, we saw a fashion shoot, we learned about some of the big players and celebrities.
She was a joy to be with!
I have ZERO interest in the fashion industry, and I didn’t want it to end.
Fantastic!The best travel money you will spend!
Karen🇺🇸 United States
(About local )
3 July 2025
We really enjoyed our tour with Sara. She is passionate about fashion, Milan and beauty in general. She customized the tour and took us to areas of Milan we would never have seen otherwise. It was on of the highlights of our time in Milan. Thank you Sara!Highly recommend Sara as a guide
joe🇺🇸 United States
(About local )
20 June 2025
Adriana talked about the history of fashion in Milan and then took us to see various boutiques. When I booked with her she wanted to know what we wanted out of the tour. My girlfriend was interested in local designers not found anywhere else but Milan. So Adriana asked information of what she may like and asked for Instagram to better understand my girlfriend and her style. So the tour had a purpose and Adriana was prepared. Wow! Not only does she give you a tour but if you want to buy something she helps with buying clothes in your budget and she’s also a personal stylist. She understands the individual and their style and also helps them put things together that maybe they had no idea can be done. Truly amazing clothes that she help my girlfriend pick out. A truly wonderful experience. If you open up and let her understand you she will surprise you and help transform you with just a few pieces of clothing. One key thing I left out was. The day before we took the tour, we walked by some boutiques but we felt a little intimidated wether by price or not knowing what we truly wanted and so we didn’t go inside any stores. Shopping with Adriana took that stress away. Made us feel confident and comfortable to try some of the clothes on no matter the store.
Let Adriana show you around and educate about the history of design and fashion. Or let her take the stress off of you and guide you through a transformation with the power of fashion through some unique clothing with your personality in mind.Fashion
Anthony🇺🇸 United States
(About local )
16 June 2025
Thank you Mr Sze for the lovely tour of Milan. You were very friendly and knowledgeable of the history of Italian fashion. I enjoyed your use of local boutiques to visualize the process of Italian tailoring and its uniqueness. Although I unfortunately did not have much more time in Milan, I appreciated the many recommendations for additional places to visit and will keep them in mind for the future. Your tour felt personal and considerate of my specified interest, and you showed a genuine effort to connect with me as a person. I wish you success in your endeavors in Italy and hope to visit Milan again in the future. Grazie!Milan tour
Jade🇺🇸 United States
(About local )
7 June 2025
You can tell that fashion is Sze's passion. He was able to bring together history, art, and architecture together to contextualize the journey of how Milan became so pivotal to fashion. With Sze's knowledge, you learn how to recognize quality beyond just brands. It's also worth noting how pleasant and flexible and pleasant Sze is. We customized our tour by adding Villa Necchi and Sze was even able to provide the tour in Mandarin to accommodate my parents! A MUST-DO TOUR!
Alisha
(About local )
25 May 2025
Our group had 3 women - ages 65, 49 and 18. The youngest wanted to learn about fashion in Milan and Sara delivered! We walked around the high end fashion area and went into a few stores that we never would have visited. Sara gave us all sorts of history of the various brands, including stories when she worked as a model. She even pointed out places to shop. She was so friendly and knowledgeable. It was just what we wanted! Milano fashion fun
Alice🇺🇸 United States
(About local )
22 May 2025
I had asked for an experience about the history of fashion in Milan and its development rather than a shopping experience. Sara guided me through the fashion district pointing out new and interesting facts. We also did some shopping which was a lot of fun. I had already burn in Milan for a few days and seen the highlights so what she showed me were new and hidden jewels. She is very knowledgeable and an absolutely delightful individual. Ashe also recommended places to eat which were spot on! Thank you Sara for a lovely adventure.Terric guide and experience
Marie-Louise
(About local )
5 May 2025
We had a very nice experience with Sara. She is a very charming, entertaining and competent person. We had funny and interesting discussions and she knows everything about fashion (and other things) in Milan. She could answer all our questions and gave us many suggestions where to go and what to do. The tour was very valuable for us. Totally valuable
Murielle
(About local )
28 April 2025
Sara is very energetic and enthusiastic. She worked for years in the fashion industry and has a lot of facts. She brings you to places we would have never entered or discovered without her. Nice experience
Janice
(About local )
26 April 2025
What an interesting and informative way to spend 3 hours in Milan. I am interested in fashion and clothing design and Sara was quite the best person to take me around that quarter of Milan. I saw stores and areas that I suspect I never would have without her guiding me. Thank you!
Milano
Catherine
(About local )
1 April 2025
So very much enjoyed our tour with Sara! Very knowledgeable and enthusiastic about the subject. Super Time!
Scott
(About local )
13 January 2025
Walking around Milan with Sara was a great way to experience the city. Sara has a background in fashion and knows so much about the history and the places in and around the Golden Triangle, and still has a wonderful sense of enjoyment and appreciation as she leads you around. Plus she has also been a personal shopper so she has a great sense of style. (I bought a new coat!) As a bonus, she'll not only take you to the flagship stores, she also knows where to get the deals. Like spending the day with an old friend
wubbo🇳🇱 Netherlands
(About local )
15 December 2024
Sara is an enthusiastic, friendly guide who knows a lot about fashion and the city itself. We really had a nice time with her.Lovely tour
Bridget🇺🇸 United States
(About local )
26 November 2024
Francesca was a wonderful guide showing us beautiful Milan. We were interested in visiting vintage stores, and she brought us to several stores with amazing selections where we found some treasures. I highly recommend Francesca!Fun Milan Fashion Tour
Kay
(About local )
28 October 2024
Sara was an amazing tour guide. There were two of us that got to experience her many talents. She taught us about the history of fashion, design inspiration, many local and famous designers and we even got to tour a small shoe company and watch how shoes were made.
Everywhere we walked in the fashion community, people knew Sara. She was well known and respected. Sara went out of her way to enrich our lives with her love of fashion and its history. We saw a fashion museum, the homes of designers, the place where fashion week is held and we also enjoyed stories and pictures of Sara when she was a model in her younger years. She worked an extra hour beyond her schedule because she wanted to; out of love for her craft. Sara was an incredible tour guide. I felt as though I made a new friend. What a gift!An Unforgettable Experience
Louisa
(About local )
20 September 2024
We had an amazing day together with Sara in Milan. Her knowledge of both fashion and art history made for the perfect combination of fashion, style, design, art galleries and history of Milan. We had only one day in Milan and would never have had the experience and created the memories we did without spending the day with Sara.
Sara is an outstanding guide who we would very highly recommend.Fashion & Design in Milan
Irene Kanter🇳🇱 Netherlands
(About local )
18 August 2024
With her diverse experiences in the fashion industry and art history knowledge, Sara was the perfect guide for my fashion-passionate daughter and myself. We had a lovely time together, Sara was very accommodating and beside teaching us a lot also showed us a number of great places like the Ferragamo hotel and of course fashion outlets 🤩Lovely time with a knowledgeable guide
Hady🇳🇿 New Zealand
(About local )
27 July 2024
Sara was very flexible to tailor the trip to see more homewares and a fabric shop that we caught the subway too, and shared lots of interesting facts and her passion for Milano along the way. She’s just a nice fun person to have show you around. Your local knowledgeable friend in Milan
cleveland_30🇺🇸 United States
(About local )
27 July 2024
We really loved this tour. Sze is a wonderful guide and does an excellent job of tying in the history of Milan with the fashion. Thanks!!Milan fashion tour
Jochen🇩🇪 Germany
(About local )
19 July 2024
Sara took us on a fantastic tour through Milano’s city center and provided us with countless insights into Italian culture in general and the fashion industry in particular. Having worked with many top designers herself, Sara is very knowledgeable not only about the latest trends, but also about the history of fashion. As such, Sara made our tour very engaging for the kids and grown ups alike. Her shopping tips were great, too! Thank you very much again, Sara, for this wonderful experience. Don‘t go shopping without Sara :-)
Stephanie 🇩🇪 Germany
(About local )
10 July 2024
We had a great afternoon with Sara! She has a huge knowledge in Fashion, history of Fashion, history of art and very interesting life herself. 3 hours full of information, fun and lively stories. You feel her every and passion for Fashion.
Thanks Sara for the great day!Fashion in all facets
Michael🇺🇸 United States
(About local )
29 June 2024
Spending time with Sara was truly a highlight of my visit to Milan! As a solo traveler Sara was friendly, warm, and so very helpful. She customized the tour for me and gave some great context on the legacy fashion houses and upcoming designers, exploring unique corners where fashion shoots are held, and other secret spots. We also mixed in some shopping too and am very excited for my new outfits.
Also a special callout for helping me navigate a pharmacy to get some help with a minor eye issue!
You will not regret a tour with Sara with her extensive industry background, welcoming personality, and flexibility! An amazing afternoon in Milan!
Michele
(About local )
28 June 2024
Sze was great. Very knowledgable, easy to follow. He respected our time and gave great insight on the history of the city and the fashion scene.Fantastic tour of Milan's fashion scene
Raja
(About local )
24 June 2024
Jonas🇸🇪 Sweden
(About local )
19 June 2024
We had high expectations entering the Design and Fashion Tour of Milan. Sze was fantastic! So much knowledge and very generous. We had a great time! Thank you SzeA lot of knowledge
Jeb
(About local )
7 June 2024
Absolutely adored the tour! While he was very knowledgeable about the fashion and the history surrounding Milan he also presented the information in a way that was more conversational. I find most tours feel as if guides are just rattling off facts. This was not the case with him. Highly recommend him as a guide! Undoubtably the best tour we had all week in Europe! Sze = Fashion genius & historian
Michelle🇺🇸 United States
(About local )
6 June 2024
Sze was fabulous and personal. We had a wonderful time, leaned a lot about fashion and bought a suit for our son! Thank you!! Fabulous tour
Peter 🇺🇸 United States
(About local )
25 May 2024
We enjoyed personal stories from Sara’s time in the fashion industry (working with designers such as Stella McCartney) and historical information about the area that famous designers began in Milan. She was very generous with her time and tailored her tour to our interests. Inside View of the World of Fashion
Jeffry 🇨🇦 Canada
(About local )
22 May 2024
We had the pleasure of a fashion tour in Milan led by the incredibly knowledgeable and enthusiastic Sara. From the moment the tour began, it was clear that Sara was well-versed in the history and intricacies of Milanese fashion,
Her extensive knowledge of fashion history, key designers, and current trends made the tour both educational and engaging. She provided fascinating anecdotes about the evolution of Milan as a fashion capital, the rise of iconic Italian brands, and the inner workings of the industry.
Sara helped us with our shopping by pointing out the best shops with the best prices and providing styling advice.
Whether you're a fashion aficionado or just curious about the industry, we highly recommend Sara’s tour
Great fashion tour in Milan!
Michael🇩🇪 Germany
(About local )
10 May 2024
Sze hat uns 3 perfekte Stunden beschert. Sein umfassendes Wissen zur Mode aber auch über die Stadt generell haben uns Mailands Facetten sehr eindrücklich veranschaulicht. Sze ist super nett, engagiert, passioniert, unterhaltsam, so dass die 3 Stunden wie im Flug vergingen. Danke Sze für die tolle Zeit, wir werden Dich bei unserem nächsten Besuch definitiv wieder buchen. LG Michael Perfekt!
Ruth🇸🇬 Singapore
(About local )
31 March 2024
This tour is highly recommended for a first time visitor to Milan to understand how this city became the famous international fashion capital.
It seems walking around town with a good friend well versed with the fashion industry and sharing entertaining stories. Very informative and enjoyable, far exceeded expectations.
At his suggestions, we visited some high end fashion shops to look at their displays to “see the difference”.
Before the tour, Sze was very kind to reach out to me and provided recommendations for drinks & meals when asked. After the tour, we also obtained a listing of outlet shops. Great insights into the fash in Milan
Henry🇺🇸 United States
(About local )
15 January 2024
This trip was for our 17 year old daughter to visit fashion aspect of Milan. Francesca tailored our walk to our interests. Even showed us a very local fabric shop. Fantasico!!!!Fun visit with Francesca
Cassandra
(About local )
6 November 2023
Sze was great! I booked this not really knowing what to expect and he exceeded my expectations. The tour was well thought out, very informative and I learned so much. The 3 hours goes by so quickly and I wish there was a Sze in every city I went to so I can learn just as much. Thank you Sze!Book now
Keith🇦🇺 Australia
(About local )
14 September 2023
Sze was very generous with his time after we were delayed arriving at the meeting point. Sze has not only a wealth of Milan fashion industry knowledge but also Milan’s history and how this became woven into Milan becoming the centre for ready to wear apparel. Sze also explained how the family fashion houses became established. It was a pleasure to have Sze as our guide. An expansive insight into Milan fashion
Kristin🇺🇸 United States
(About local )
20 August 2023
Sze created the perfect experience for our family to learn about fashion, design, and the history of both in Milan. Sze is an excellent communicator, has vast knowledge of his subjects, answers questions well, and was very conscious of keeping us on the shady sides of streets to stay comfortable. We felt very taken care of. Thank you Sze for such a great experience!Excellent!
Eveline🇨🇭 Switzerland
(About local )
15 August 2023
We thoroughly enjoyed the tour with Sze Tiong. He made fashion not only something to wear but to appreciate in Milan. We started to understand how tightly interwoven fashion is with this fabulous city.
Sze Tiong made us think about fabrics and fashion in an interesting context with Milan, its industry, its people and its culture. And we loved how interactive the tour was.
We highly recommend this tour with Sze Tiong!Fantastic Tour
Gayle🇮🇱 Israel
(About local )
15 July 2023
In addition to telling us about fashion and about her personal experiences, Sara asked if we were shopping for anything in particular. She then switched into personal-shopper mode and helped find a special-occasion dress for my daughter and shoes for my hard-to-fit feet. We would never have found them on our own, and being with her made it a fun and special experience. I felt like we were in very good hands. Great personal attention
Deborah🇺🇸 United States
(About local )
2 July 2023
Sara was delightful! She knew everyone and took us on a tour of the fashion district exploring designers, vintage, jewelry, accessories. With an excellent background as a runway model, stylist and movie costume stylist she highlighted the metropolitan nature of Milan and we fell in love with the city! Highly recommended!Style, Fashion and history
Jessica🇦🇺 Australia
(About local )
31 May 2023
This is a wonderful tour! Sara is not only has a wealth of information about the city and fashion, but she also is friendly and fun. Sara took us to places and boutiques that we would normally not venture and this made this tour unique for us. She had a personal connection to all the places we visited and saw. My teenage girls enjoyed hearing about her past experiences as a model. We all felt like we were walking around the city with a friend. Sara even took us in the Metro to the canal region to trendy thrift stores and artist studios which we loved! Highly recommend this tour. Brilliant and fun tour
Julie🇺🇸 United States
(About local )
27 May 2023
We had great day visiting the fashion districts of Milan with some juicy vintage shopping as well . Francesca knows all the best spots . Very well versed in getting around Milan quickly and easily. Warm and friendly, she even gave us a great recommendation for dinner after the tour.A passion for fashion
Nat🇺🇸 United States
(About local )
7 April 2023
Sara was amazing and accommodating and so fun. Loved it. She knew so many people and so much about fashion. A must! Amazing! Best tour
Nathalie🇨🇦 Canada
(About local )
2 April 2023
Francesca a été des plus extraordinaires en ajustant la visite afin de répondre à nos attentes. Elle nous a en plus donné beaucoup d’adresses et de sites à visiter Superbe expérience
Christos
(About local )
4 March 2023
Excellent customer service during scheduling / our guide was punctual, knowledgeable, helpful and kind and we had a great time. Wholeheartedly recommend this experience!
Maria🇨🇭 Switzerland
(About local )
1 March 2023
It’s all about connectivity and managing the tension between pure aspiration and making ends meet or the large margin, The walking tour with Sze was not only about treasures but finding the hidden gems of tensions that connects all the nooks and crannies of Milan, that sweet resting spot of the pendulum between knowledge and curiosity, Highly recommended!!! The pendulum
Isabelle🇫🇷 France
(About local )
30 December 2022
Francesca connaît bien sa ville et saura s'adapter à vos besoins. Je recommande l'expérience.
Hôte très prévenante
Debbie🇬🇧 United Kingdom
(About local )
5 December 2022
My daughter and I had a lovely tour with Sara , she was such a joyful character with lots of helpful knowledge. We loved all the little shops she took us to and the high end ones which we would never have found on our own or gone into. Great day!Enjoyable tour
Stacey🇬🇧 United Kingdom
(About local )
24 November 2022
I had high expectations for my tour and Sze exceeded even those!
From the moment I met him k felt in safe hands. His knowledge is incredible and the way he narrates a thread through history to make sense of the fashion scene locally is fantastic.
I enjoyed this great man’s company so much and I so very much hope to come back to Milan to have a second tour with Sze and explore other aspects of fashion and embroidery that I am interested in.
Many thanks indeed! Sze is the perfect tour guide
Kate🇺🇸 United States
(About local )
17 November 2022
Sara took me to the most hidden gems of Milan - temporary pop-ups, fabric stores with designer dead-stock, and perfumeries. The connections she has with the fashion scene in Milan is unparalleled. The tour far exceeded my expectations! She has a great personality and will make the time fly by. I highly recommend her as a tour guide. You won’t regret it!Impeccable taste and insight!
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