• Private Tour
• Instantly Confirmed
• Carbon Neutral

Explore a lesser-known side of London on this unique tour of the fabulous streets and secret corners of Mayfair with local hidden gems expert, Luciana.

Destination

London, England

Category

Off The Beaten Track

Duration

3 hours

Transport mode

Walking tour

Available languages

English, Español

Included

• Private guide
• Personalised itinerary
• Additional suggestions for the rest of your stay

Excluded

• Food and Drinks

What you can expect

This is the plan

Check out the plan below to see what you'll get up to with your local host. Feel free to personalize this offer with Luciana.

1. Meeting point

   Meet at Green Park Station - London to start your journey

   View on Maps

2. Itinerary

   This is what our experience could look like, but it’s not set in stone! Once you book, you can chat directly with your host to make small tweaks to suit your preferences.

3. Mayfair

   We wander around a historic shopping street, admire gorgeous Victorian architecture and explore the identity of British designer brands to understand what makes London such a unique fashion capital.

4. Savile Row

   We learn the history of heritage brands that invented iconic garments that still influence fashion and discover stores that hold Royal Warrants going back 3 centuries.

5. Piccadilly

   We discover fabulous arcades and art galleries and admire stunning windows on world-famous Bond Street

6. Time for Tea!

   We visit the quintessentially British Fortnum and Mason to find unique gifts and taste delicious tea

7. St. James's Palace

   We hear tales of Henry VIII and Anne Boleyn whilst admiring exterior views of the most senior Royal Palace in London

8. St. James's

   We find out where the first department store stood in Regency times, hear the infamous story of an early influencer and visit the shop that inspired Alice in Wonderland’s Mad Hatter

9. A Store Like No Other

   We visit the best concept store in London and catch on the latest trends

10. Make it yours

    Want to tweak the itinerary? Book directly & chat afterwards with your host to adjust highlights, skip stops, or make small changes to fit your preferences.

    Book risk-free: Cancel within 24 hours for a full refund.

    Need something special? Personalize your experience for more time, alternative locations or a completely tailored plan.

I can personalize this tour for you

• Tell me your preferred date and group size
• Tell me your preferences and wishes so I can customize the tour for you
• Wait for my personal offer in your inbox!

Contact me

Flexible cancellation policy

• Feel confident booking

  Cancel within 24 hours for a full refund. Even up to 7 days before your experience, you’ll receive a refund, minus the service fee.

• Change of plans?

  Reschedule your experience to a date and time that works best for you.

• Loved by travelers worldwide

  Simple and flexible – your plans, your way.

Reviews from guests

Michael🇺🇸 United States

29 October 2024

We so enjoyed this tour! Luciana is such a lovely guide. She is knowledgeable, friendly, attentive and simply an extraordinary find! We look forward to seeing her again!Perfect Tour

Neil🇺🇸 United States

4 September 2024

I enjoyed a wonderful tour of Mayfair with Luciana at the end of August. Luciana seamlessly adapted the tour to match my interests in London’s history, particularly the changes during the imperial era and industrialization. We covered the main sights, and Luciana shared fascinating insights about the buildings, the people who lived in them, and the neighborhoods we explored. We also spent a significant amount of time discussing social issues and the class structure that existed under the English nobility. Originally from Argentina, Luciana brings a unique outsider’s perspective while having lived and studied in London long enough to be deeply immersed in its culture. She has a refined understanding of fashion—both how it was practiced 150 years ago among the nobility and today’s trends. As a fashion designer, she offers an insider’s view of how fashion is created and how it evolves with social change. Luciana is personable, soft-spoken, and has an engaging smile. I highly recommend her tour if you’re looking for a unique experience during your stay in London.Exploring Mayfair

susan

7 August 2024

Luciana was excellent. 'Hidden Gems of Mayfair' did not disappoint. Luciana was very knowledgeable, friendly and interesting. Chatting effortlessly about shops, history, architecture, royal family etc. I also asked Luciana for recommendations for lunch. We ate at a wonderful restaurant and I am pleased to say that Luciana joined us for a well deserved gin and tonic. A memorable and informative morning. Thank you.Tremendous three hours in London

Eric🇨🇦 Canada

22 July 2024

We had a fantastic tour with Luciana. She was polite, helpful, accommodating, and very knowledgeable. Before our journey began, Luciana provided excellent recommendations for brunch near our meeting spot. She also provided a helpful guide summarizing spots we visited, notes, and suggestions for other places to explore. Luciana took us on an exciting and information-filled journey through London’s most important, iconic, and influential fashion areas and businesses. We explored everything from famous large department stores to unique boutique gems. Along the way, we learnt about these businesses, their history, and their connection to fashion inside and outside of London. Luciana is a true Renaissance woman! I highly recommend this tour!A Fabulous Fashion Foray in London

Paula🇨🇦 Canada

11 May 2023

I spent a fun few hours with Luciana walking around Mayfair. Luciana is friendly, very pleasant and full of knowledge both historical and fashion wise. She pointed out so many interesting places, told me stories about them, walked me down tiny streets and hidden corners. I didn’t really feel like shopping but that could have been part of the tour had I wanted it and Luciana certainly knows the spots to shop. She even indulged me in finding a couple of addresses where a great aunt had lived and where my in laws once lived. It meant a lot to see those places. On my next visit to London I will be able to walk around Mayfair by myself and re-visit these fascinating places. I highly recommend doing this tour with Luciana!Mayfair discovery

Alexander🇺🇸 United States

18 April 2023

As the title says, Luciana was great! My wife and I really enjoyed our tour of St. James and Mayfair, and saw so many things that we never would have discovered on our own! Although it was a tour, it felt more like walking around with a friend… a friend who was very knowledgeable and excited about what she showed us. She will not disappoint you!Luciana was great!

Eliza🇸🇬 Singapore

2 September 2022

Luciana is one of the best guides in London! She instantly made me feel comfortable and shows genuine care in taking care of my interests, ensuring that I have a wonderful time. I was travelling solo and didn’t know where to start, and a Luciana was able to give a very customised tour that fits both historical and fashion curiosities that I had about London. You will not regret taking a tour with her!Best of the best

Ravin🇮🇳 India

4 November 2019

I took a 2 hour tour with Luciana to explore the fashion scene around London and I must say, she is quite an expert and really very knowledgable as far as fashion is concerned. I got to see what I wanted to and would highly recommend her !!!!Very good fashion tour

Jamie🇺🇸 United States

30 May 2019

Lucians guided us through the diverse and interesting fashion scene in some of London’s hippest neighborhoods. We traveled down streets that we might not have seen and into shops that we might have walked by. Luciana is a font of great informative and frames history as story. A former fashion designer, she knows her stuff and is very passionate about sharing her love of art and fashion. She sent us a follow up email with all of the names of the boutiques we visited and other names of suggested places in neighborhoods we didn’t have time to see. A wonderful 3 hours with her! If you like fashion or want to learn more about the history of London via its fashion scene past and present, we highly recommend spending a few hours with Luciana.Great tour!

Jody🇨🇦 Canada

2 November 2018

My girls and I had great day with Luciana. She went out of her way to make sure my 10 year old and 13 year old stayed interested in what we were seeing. She also showed us the most amazing store ever, Fortnum and Mason. I cannot wait to go back there to spend an entire day. Luciana was very knowledgable about the history of clothing in London and made it very interesting. I wouldn't hesitate to book another tour with Luciana.A Great Day of Shopping/Sightseeing

Suzette🇳🇱 Netherlands

20 July 2018

We had a great experience with Luciana as our guide. She is knowledgeable on fashion retail and nice places to visit. Thanks Luciana for your flexibility and enthusiasm!Excellent tour

Josephine

12 November 2017

I had a lovely time with Luciana, a very warm and knowledgeable fashion designer. I wanted to shop for specific things for me and my family and she was very helpful and went the extra mile to make sure I found was I was looking for. She also showed me charming passages and streets in the West End and a garden by the Thames I would not have found by myself.Amazing fashion experience

andrewmackay48

17 February 2025

If you’re looking for a tour that goes beyond the typical tourist spots and unveils the true magic of London, look no further than Luciana’s Hidden Gems Tour. From the moment we met, her passion for the city was evident—her knowledge of history, architecture, and design added a depth to the experience that I never expected. Luciana led me through enchanting hidden courtyards, tucked-away gardens, and charming historic buildings that I would have never found on my own. Every stop had a fascinating story, and she wove them together beautifully, making the city feel alive in a whole new way. Her enthusiasm was infectious, and her ability to blend history with personal insights made the experience feel intimate and special. What truly sets Luciana apart is her attention to detail and personalization—it felt like she had designed the tour just for me! She answered every question with warmth and expertise, and I left not only with incredible memories but also a deeper appreciation for London’s hidden beauty. If you want to see London like a local, away from the crowds, and discover its best-kept secrets, book a tour with Luciana. It was the highlight of my trip, and I can’t recommend her enough! ⭐️⭐️⭐️⭐️⭐️ 10/10—an absolute must-do!A Truly Unforgettable Tour with Luciana!

JennySalemc123🇺🇸 United States

21 December 2024

My husband and I spent three wonderful hours with Luciana yesterday at the Victoria and Albert museum in London. We were so impressed by Luciana’s incredible knowledge of this large museum. She clearly explained the history of the museum, of the pieces in the museum and shared her personal favorites. Luciana was kind, well spoken and smart. We have used With Locals many times and I think she was one of the best guides. We highly recommend.Excellent Guide for V&A

Raymond🇺🇸 United States

12 November 2024

We had a wonderful morning with Luciana. She asked beforehand our shopping preferences so that she could customize the locations and we met near bond street. My wife was certain that we never would have found the shops we did in the limited time we had if we had not booked this tour. Luciana was very knowledgeable and pleasant to be with. Thank you so much!Got it just right.

Ann🇺🇸 United States

11 October 2024

I had the wonderful experience of spending four hours with Luciana on her custom London shopping tour. Spending this time with Luciana was like shopping with a good friend. The tour was excellent and customized for me. Not only did we shop in some wonderful independent stores, but also visited the amazing Liberty, some beautiful art installations and a serene meditative garden. If you want a customized shopping experience with a knowledge local, book Luciana’s tour! Amazing Shopping Tour!

Kelly🇺🇸 United States

8 September 2024

I can’t say enough about our wonderful day with Luciana. She’s lovely, knowledgeable, generous and passionate about the experiences she plans for her guests. We toured the V&A Museum with her, and her absolute love for the museum was evident every step of the way. Her knowledge and appreciation for the amazing collections throughout the museum made it just come alive for us! It is an extremely large museum, and having Luciana guide us through and connect the history with the exhibits kept us engaged and entertained the whole time. We highly recommend her - she does lots of tours in London (not just V&A). We can’t wait to go back to London and book her again for another fabulous experience. Thank you Luciana! Luciana is a WONDERFUL!

Denise🇳🇱 Netherlands

21 August 2024

Chava🇺🇸 United States

15 August 2024

My family (2 adults, a tween and teen) spent a lovely afternoon exploring London. As first time visitors, we appreciated seeing all the neighborhood gems and local places. Luciana was delightful and engaging. Wonderful afternoon tour

Lars🇩🇰 Denmark

4 August 2024

My wife and I have just spent a wonderful day in the company of Luciana. Her knowledge and personality made the day even better than we hoped for - like meeting a friend who proudly shows us her city. She has shown us so many fantastic hidden gems of London. So many captivating stories followed us through day and still she pointed so many more places to visit next time. We will definitely ask Luciana to guide us next time - maybe specific on art or maybe WW2 - Regardless of the theme, I am sure it will be an amazing experience again.Like a friend proudly showing you london

Eric🇺🇸 United States

7 June 2024

First, in general, this experience made me realize how much I've missed out on previous trips by not hiring a local guide. I know now, hiring a local guide, is perhaps the most important thing you can do for a trip second to arranging the actual travel. This was the best experience I've ever had on a trip, largely because of what I was able to experience and learn at the direction of a local expert. Second, with regards to Luciana, she was amazing. I hire another excellent tour guide a few days later in Paris, and while she was indeed excellent, Luciana was exceptional, and my experience in Paris helped provide the context to further validate my feelings. Amazing. You will not regret. Best decision I've ever made on a trip

Oliver🇩🇪 Germany

25 May 2024

Luciana hosted a personalized tour with our group of four of us in the heart of London for three hours. We went to Covent Garden, Seven Dials, Soho, Chinatown, St James and partially Mayfair. Luciana ist not only very well educated and explains historical events of sights perfectly, but knows so many secret and exciting places within those districts. Those were shops of all kind, places/parks and cultural landmarks. This makes Luciana special. We never would have found those ourselver nor kind you find those in standard tourist guides. Everywhere we stopped Luciana told us the story behind. Really great. Above that Luciana is a lovely young woman and detailed oriented person. Any preferences you have are considered. We remember this tour with Luciana still today and will definitevely repeat with her when we visit London again.Extraordinary tour and experience

Anja

16 December 2023

We have been on many tours with guides over the last few years - Luciana was the best!!! She is a very friendly, lovely person who showed us great places and gave us super tips! We can really highly recommend her and will definitely book her again the next time we come to London😊Best guide ever

Javier

8 December 2023

Para 2 días hemos obtenido una visión general de la ciudad y hemos sido muy bien atendidos. Una buena experiencia

Rebecca🇺🇸 United States

14 November 2023

Luciana was a great guide through the city of London. Unbelievable communication prior to, during and after the tour. She went above and beyond to make sure we enjoyed our visit in London and that the tour suited our interests and needs. Great experience

Joanne🇨🇦 Canada

4 October 2023

We spent three hours touring the V and A with Luciana, who steered us through the Diva exhibit and then some highlights of the rest of the museum. She was knowledgeable and insightful, pointing out details we would have missed, sifting through how we could make the most of our visit. We highly recommend her!A wonderful morning at the V and A

Amy🇺🇸 United States

19 May 2023

My daughter and son and I had a perfect first day in London touring with a Luciana!! We had just arrived in London at 10 AM from the US and had booked a 4 o’clock tour. She took great care of us and showed us lots of sites and gave us just the right amount of information on each of the sights we were seeing. She showed us lots of hidden gems and areas to get away from the crowds and enjoy some beautiful gardens and peace and quiet. She answered all of our questions and even gave us some great recommendations for things to do over the next several days that we were in the city. You can tell from her enthusiasm that she loves the city of London :-). I would recommend her walking tour to anyone that wants to get a great feel for the city! A great first day in London with a Luciana

Hayley🇺🇸 United States

9 April 2023

We had a great time walking around London with Luciana and learned a lot. A great start to our trip!A nice highlights tour

fairbrookbob🇺🇸 United States

4 April 2023

I've been to London many times but this is the first time I've hired a guide. Instead of picking one off the street I decided to find a real pro through online search and reviews. I needed someone with knowledge of fashion and an intricate knowledge of London's shopping districts. Luciana checked all the boxes. Her reviews were strong, so I was optimistic. She was warm, enthusiastic and a real expert. My niece wanted "retail therapy" and boy did she get it. Luciana took her through all the various shopping districts, described their different strengths and to top it off, my niece found the special occasion dress she was looking for! Hire Luciana! You'll be glad you did.Worth Every Penny!

Teresa🇺🇸 United States

12 March 2023

Such a fun informative tour Luciana was so kind and made London easier to navigate. Would recommend her highly !Informative tour

mattjamesfarr🇺🇸 United States

22 January 2023

Clark 🇺🇸 United States

14 January 2023

Luciana was the perfect guide for an insider's look at the V&A. I was introduced to aspects of the museum that I never would have experienced on my own. Listened and modified the tour to meet my particular interests. I highly recommend her. Knowledgeable, Friendly & Engaging

z8j57nbt4k🇺🇸 United States

7 December 2022

Luciana was delightful and knowledgeable. We did Trafalgar, Parliament, Westminster Abbey, Downing St., and changing of the guard all in a morning. We could have done it alone , but Luciana made sense of everything by explaining the history and showed us out of the way sights we would never have seen. A plus rating. Highly recommended. Wonderful walk around London

Matt🇺🇸 United States

1 December 2022

I am not sure where to start because was our first experience using WithLocals and we could not have been more thrilled with the experience from start to finish. Luciana was very detailed in her meeting instructions and the app was very easy to use. Our actual tour was great because we got to see different parts of London because we used the Tube to get across town. She answered our many questions about London including her personal experiences in London. I would highly recommend Luciana and WithLocals for the exclusive London tour experience. What a great time!

Tate🇺🇸 United States

28 November 2022

We had such a great experience with Luciana! We covered so much ground, without feeling overwhelmed. Luciana gave us a ton of information, history and great recommendations for pubs, meals and markets for the rest of our trip. Can't recommend her enough. Amazing Tour in London

Andreas🇩🇪 Germany

19 November 2022

Luciana has a very nice and sympathetic personality. The experience was quite personal. Me and my lady enjoyed the sightseeing, since Luciana made it a very personal experience. All our interests were met with profound knowledge of the cities hidden gems. Highly recommended 🙏Great experience

Farid🇲🇽 Mexico

2 November 2022

. Luciana muestra experiencia, conocimiento y gran disposición por hacer de tu estancia en Londres lo mejor!!! Gracias por la experiencia, la atención que brinda desde el principio fue excelente, tu guía fue de gran utilidad para poder llegar al punto de encuentro sin mayor problema, el conocimiento que tiene sobre la ciudad actual y datos historicos son impresionantes, sin duda la mejor guía que he tenido. Me hubiese gustado tener un poco más de tiempo o días para conocer esos rincones secretos que ella conoce, tal vez la próxima vez!!! P.D. La recomendación de la comida 10/10 Gracias y hasta pronto!!!

Sue🇺🇸 United States

31 October 2022

We loved Lucian’s! She adjusted the itinerary to meet our desires, sent us extra things to do and recommended a great pub for lunch!! ❤️Highly recommend

Hannah🇺🇸 United States

18 October 2022

Luciana did a fantastic job showing my boyfriend and I some neat spots and telling us interesting London history tidbits. She was a fantastic communicator and was kind enough to alter her typical route to accommodate my phobia of bridges. She made me feel very comfortable and helped out with some recommendations for the rest of our trip. Just what I was looking for

Rosemary🇺🇸 United States

30 August 2022

Luciana was our guide for a London locals tour. She really cares about personalizing her tours, even as we went along. She pays attention to our conversations and even adjusted the tour, with our permission, to include a couple of stops according to our specific interests. Our 14 year old granddaughter chatted away with her, and when Luciana heard about her interest in plants, we visited a couple of special places that our granddaughter especially enjoyed. I highly recommend booking your tour with Luciana!Luciana Made Our Tour Extra Special

Julissa🇩🇴 Dominican Republic

19 August 2022

Very interesting, fun and time saving experience! Definitely would recommend it. It wouldn’t be the same to walk all around those places we choose to walk by, not knowing their histories, curiosities. Also our guide Luciana, was excellent, made us feel very comfortable, and show us lots of valuable information and tips of the city. Great!

Doug🇺🇸 United States

14 August 2022

My wife, granddaughter and I spent different days touring parts of London that we certainly would not have experienced if we followed the basic tourist map. She showed us insights into the city that we were unaware even existed. She checked in repeatedly for feedback and we all loved spending time with her. She is fantastic!Luciana was an absolute delight…

Jim🇺🇸 United States

19 July 2022

Luciana did a great job of introducing us to London's finest! Luciana!!

CARLOS🇲🇽 Mexico

17 July 2022

100 % recomendable por sus conocimientos, experiencia y adaptable a las necesidades de los clientesMagnifica persona y excelente guia

Lloyd🇺🇸 United States

3 July 2022

Luciana is an extremely personable, engaging and accommodating hostess. Her knowledge of the history and intricacies of the neighborhoods we visited is highly impressive. Enjoyable dayin Knightsbridge & S.Kensington

Lloyd🇺🇸 United States

3 July 2022

Luciana is an extremely personable, engaging and accommodating hostess. Her knowledge of the history and intricacies of the neighborhoods we visited is highly impressive. Enjoyable dayin Knightsbridge & S.Kensington

Brian🇺🇸 United States

3 July 2022

Luciana was fabulous! We were able to learn a little about everything and see some amazing spots we would have never found on our own. Hear all about the rich history, enchanting food markets, and the beautiful people. She gave us tips that helped our entire trip, saved us money with some key local info, just a fantastic way to spend half a day!!! Highly recommend! Fabulous!

Margaret🇦🇺 Australia

29 June 2022

We had the pleasure of doing a walking/shopping tour with Luciana who had great local knowledge. The pace was good and she gauged well what we were interested in. She took us to many hidden treasures and was a pleasure to spend time with - would highly recommend her as a guide. She’s smart and genuine.

David🇺🇸 United States

24 June 2022

I cannot say enough nice things about Luciana! I have been to London several times, but I had never scheduled any types of tours. Luciana brought London alive for me. She knows all the secrets and hidden spots and she shares so much knowledge with you and best of all she is just a very kind person. She took me to so many great stores for shopping and she had the history of every shop! I look forward to returning to London and contacting her again so we can continue exploring together....thank you so much for such a great time!

Amy🇺🇸 United States

16 June 2022

Being that it was my 1st trip to London & my husband had some business meetings, I decided to connect with Luciana for a solo walking tour with hopes of exploring some areas I might not find on my own. She asked my interests ahead of time & adapted the tour for a personal experience. We strolled thru some lovely neighborhoods, parks & shopping areas while describing the history of it all. A truly enjoyable time. Afterwards she forwarded me a couple of other walking routes that I could use on my own - my husband & I followed her routes the following day - a very helpful way to navigate the city while admiring all of the beautiful sights.Lovely walking tour